Foundations Dogs
Make a reward marker mean something clear
A simple signal is useful when it consistently predicts the reward.

Context photograph.
Define the job of the signal
A marker identifies a moment you want to reward. It can be a short word or an appropriate sound you can deliver consistently. Choose something you can use without startling the dog or confusing it with a long stream of conversation.
Dogs Trust explains that the marker should always be followed by a reward. It is not a substitute for the reward and does not need to become louder when the dog is distracted. Prepare an appropriate reward the dog values, following the individual food plan if food is involved.
Begin with the association
- Choose a quiet setting where the dog is comfortable and able to notice you.
- Give the chosen marker and follow it with the reward.
- Keep the sequence straightforward instead of asking for several behaviours first.
- Take a break while the setup remains easy to manage.
Use it for one visible action
Once the signal is familiar, choose a simple action you can identify clearly, such as a voluntary turn towards you. Mark that moment and reward it. Avoid marking after the dog has already moved into a different action, then assuming the dog knows which part you meant.
The session log asks for the behaviour, setting and outcome separately. “Marked a look towards me in the quiet kitchen” gives you a more useful note than “did marker training.” Record a timing difficulty honestly; it tells you what to simplify next time.
Keep the next step modest
If the reward is hard to deliver, arrange your supplies before making the exercise more demanding. If the setting is busy, return to a quieter place. Changing your timing, location and target behaviour all at once makes it harder to interpret the result.
This is a foundation exercise for everyday reward-based learning. It does not replace individual help for unsafe or complex behaviour. Choose a qualified professional using reward-based methods when the situation goes beyond what you can manage comfortably.
Sources & practical application
These principles inform the guide. Household worksheets, examples and sequencing are our editorial application, not reported experiments or endorsements by the source organisations.
Source principle: A consistent marker identifies the behaviour being rewarded and is followed by the reward.
Source principle: Reward behaviour you want to see again; choose a reward the individual dog values.
Checked October 16, 2026. How we prepare guides · Report a correction.